
DOWNTOWN
NEWARK PARTNERSHIP RELEASES SECOND EDITION OF
DESIGN GUIDELINES FOR DOWNTOWN NEWARK
The
Downtown Newark Partnership (DNP) is pleased to announce the
release of the second edition of its
Design Guidelines for Downtown Newark
(PDF File). The original Guidelines document was
published in 1997, largely in response to construction of
several large buildings on Main Street, that caused concern
about the scale and mass of new construction be in keeping
with the small-town appeal and uniqueness of Newark’s
downtown area. The Guidelines were written to
encourage the use of design elements appropriate to downtown
Newark’s building patterns and streetscape, so that new and
old construction would blend well.
“Newark’s streetscape is eclectic and interesting, as no two
buildings are alike, and collectively reflect 300 years of
Newark’s history,” said Assistant City Planning Director
Maureen Feeney Roser. “Each building was built for a
different purpose, each with unique architectural
elements.” With these factors in mind, the DNP Design
Committee was careful to develop the Design Guidelines
to allow for the substantial creativity necessary for unique
and distinctive buildings to be built, but also to ensure
that the Guidelines would encourage preservation and
attractive, pedestrian-friendly design.
The
Design Guidelines are a tool for developers. They are
not a legislated design review process for the City of
Newark. The Guidelines are intended to foster good
design by providing vital information to potential
developers about the design elements appropriate for
downtown Newark. Newark Planning Department shares the
Design Guidelines with anyone interested in developing
in downtown, and has done so since they were first published
in 1997. Likewise, the Design Committee also offers to meet
with any interested developers on a voluntary basis to
review and comment on their development plans. “This
voluntary approach has worked well. Several new buildings
have been constructed in keeping with the Guidelines
over the last ten years; the best example being the Center
Square building at Main and Center Streets,” Feeney Roser
said.
The
Design Committee decided to revise the Guidelines not
only to encourage appropriate design, but also in order to
add more formality to the design review and evaluation
process, while maintaining its voluntary nature. “The
standardized process will insure that each project is
evaluated in a consistent manner, so that applicants know
what to expect during the review, and the Planning
Commission and City Council fully understand how a project
is evaluated by the Design Committee when we come before
them with a recommendation either for or against a
particular project,” said Design Committee Chairman Joe
Charma.
You may
obtain a copy of the
Design Guidelines of Downtown Newark
(PDF Format) by contacting the Newark Planning Department at
(302) 366-7030.

ON-LINE DNP GIFT CERTIFICATE SYSTEM GIVE CUSTOMERS
THE GIFT OF CONVENIENCE
The Downtown Newark Partnership launched a new on-line
service this month that makes purchasing Downtown Newark
Gift Certificates possible with the click of a button.
Until now people
interested in purchasing gift certificates, which are
accepted at more than 70 shops and restaurants on Main
Street, were only able to do so at specific locations in
the Downtown area. Purchases can still be made in
person, but DNP administrator Maureen Feeney-Roser says
the new on-line option offers customers a greater level
of convenience and makes the certificates more
accessible to the public.
Since the program’s
inception four years ago, the DNP has sold more than
$40,000 in gift certificates and marketing data shows
that interest in the program continues to rise.
“The certificates are already very successful and have
done a lot to further downtown businesses” says
Feeney-Roser. “But we noticed a real desire from
customers to be able to shop on-line and we wanted to
try to keep pace with that demand and make our process
more customer-friendly.”
Feeney-Roser notes
that the new service is only one part of a general DNP
effort to make Main Street more accessible on-line. Last
month, the city registered the three new domain names:
eatdowntownnewark.com, shopdowntownnewark.com, and
enjoydowntownnewark.com. The new addresses route all
Internet traffic directly to the DNP website where
customers can explore information about Main Street
businesses, learn about approaching DNP events, or
utilize DNP services such as the new on-line purchasing
system.
On-line purchases can
be made in denominations of $5, $10, $20, or $25 using
Visa, MasterCard, Discover, or American Express credit
cards and offers customers the option of sending the
certificate directly to the intended recipient. As
always, in-person purchases can be made at the Downtown
Newark Parking Office at 45 E. Main Street (2nd
Floor), Formal Affairs at 127 E. Main Street, and
Village Imports at 165 E. Main Street in Trader’s Alley,
and in the Planning Department of City Hall at 220
Elkton Road.
For more information
about purchasing Downtown Newark Gift Certificates call
the City Planning Office at (302) 366-7030 or check out
the DNP website at any of the following Web addresses:
eatdowntownnewark.com, shopdowntownnewark.com, or
enjoydowntownnewark.com.